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febrero 2012 - Página 3 de 3 - Think&Start

Archivos mensuales: febrero 2012

La Importancia de la Experiencia

Al momento de estar ofreciendo un producto o servicio, es importante el hecho de no solo enfocarnos en este, sino en la experiencia que el consumidor tendrá al entrar en contacto con nuestra marca.

(más…)

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La Responsabilidad Social

La responsabilidad social está de moda entre las empresas; muchas de ellas se pelean por acuñar el término en sus sitios web y en sus placas en la recepción y en las firmas de los emails.

Sin embargo, ¿Qué significa ser responsable socialmente para las empresas? Primeramente lo qué no es: caridad, el donar dinero o producto no exactamente convierte a una...

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La Organización Inteligente II – Modelos mentales

Dentro de las empresas convergen todo tipo de personas que provienen de diferentes entornos, formación, ambientes y educación; lo cual a lo largo de los años han generado diferentes mapas y modelos mentales los cuales están íntegramente arraigados en las personas y muchas veces sin darse cuenta de ello.

Por ejemplo, un paradigma muy común sucede cuando vemos a una persona con...

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Definiendo la industria de tu compañía

Cuando escuchamos la palabra industria, lo primero que nos viene a la mente es una fábrica. Pero es más que solo una planta donde se realizan los productos que la compañía ha decidido distribuir para satisfacer las necesidades de sus clientes. Una industria va a ser el grupo de compañías que ofrecen productos o servicios, que satisfacen las mismas necesidades básicas de...
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Sparked. Conectando talento

Siempre he disfrutado las sorpresas, me gusta esa sensación de encontrarte con personas, momentos o circunstancias que te hacen sonreír sin que te des cuenta. Esta sensación es mil veces mejor cuando lo que te sorprende es una IDEA, un proceso de creación que se vuelve realidad, que se comparte y que se ve reflejado en conocimiento aplicado.

Sparked es el aliado...

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bioMérieux – Contribuyendo a tu salud

Hay empresas que con sus productos e investigaciones han revolucionado y cambiado la vida de la humanidad; muchas de ellas son reconocidas a nivel mundial y en esta sección he escrito acerca de muchas de ellas.

Pero hoy, le dedico este espacio a una empresa que ha ido cambiando la vida y que no es especialmente conocida fuera de su medio, el...

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