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octubre 2012 - Página 2 de 4 - Think&Start

Archivos mensuales: octubre 2012

Soborno, ¿mito o realidad?

Tal vez la palabra soborno suene solo para casos de crimen organizado o incluso para películas, pero ¿qué pasa cuando este término llega a los negocios, cuando llega a nuestro negocio?

Tal vez cuando intentamos crecer como organización y buscar a los peces gordos en el mercado, el simple hecho de presentarte como el mejor en tu campo o mostrar casos de...

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La autenticidad como método motivacional: Samantha Jones

Como ya muchos de ustedes han podido notar, octubre es el mes en el que se acostumbra a crear consciencia sobre el cáncer de mama. Hay infinidad de eventos, iniciativas, productos y objetos rosas que nos invaden y a la vez nos invitan a conocer del tema, tener una actitud preventiva, etc...

Pero, ¿cómo se maneja el vivir con esta enfermedad? De manera ficticia, Samantha...

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Tipos de Alianzas

Me parece que todos hemos escuchado alguna vez, sobre la “Ley de la Selva”, que dice que el más fuerte es el que sobrevive. Esta ley es muy aplicable al mundo de los negocios, ya que quien no hace por innovarse y ser más competitivo, se lo comen.

Estas semanas he estado desarrollando el tema de las Alianzas...

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¿Caíste? Vuelve a caer

Recuerdo en mi último día de clases de licenciatura, una maestra de marketing nos dio un breve mensaje en el que nos deseaba diéramos de tropezones en la vida; mucha gente pensó lo poco amable que parecía su mensaje; sin embargo ahora, cinco años después de varios tropezones creo que tenía razón.

Antes de poder caminar tuvimos que gatear, andes de poder...

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Promoción más que solo Publicidad

Cuántas veces hemos escuchado la importancia de dar a conocer nuestro negocio para poco a poco ganar posicionamiento y que mucha gente nos empiece a buscar. Existen diferentes técnicas o diferentes medios para en corto o mediano plazo empezar a crear ruido en la mente de los consumidores, pero debemos recordar que debemos esforzarnos para crear una excelente imagen para que nuestros actuales clientes...

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¿Por qué generar una cultura socialmente responsable en la empresa?

En este artículo hablaremos acerca de la responsabilidad social corporativa (RSC) y el porqué crear, desarrollar o mantener la responsabilidad social, en los nuevos proyectos o empresas.

El generar una cultura de responsabilidad social, desde los inicios de una organización permitirá reflejar su compromiso con el entorno económico, social y medioambiental, comenzando desde su propia imagen. Leer más

Alianzas Estratégicas: Socios y Aliados

Siempre hemos escuchado el dicho, dime con quién andas y te diré quién eres, o acaso no recuerdan ese consejo de las madres de fijarnos bien con quien nos juntamos? Y la verdad es que generalmente casi siempre tienen la razón, ese sexto sentido de las madres, rara vez falla aunque nos cueste aceptarlo. Y bueno, a nivel empresarial se puede...

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