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Disruptivo #60: GrupoPaisano / The E-Show

Disruptivo #60: GrupoPaisano / The E-Show

Disruptivo #60: GrupoPaisano / The E-Show

Disruptivo llega a 60 emisiones con un programa que trata un tema que no habíamos abordado antes: el apoyo a los agricultores con GrupoPaisano. Conocimos también los contenidos de The E-Show Magazine.

Hector Martínez fundador de GrupoPaisano es mercadólogo y decidió trabajar en el sector agrícola, diseñando un modelo que volviera más equitativo el campo ya que es un sector de grandes contrastes; es el lugar donde se encuentran mayores riquezas y las pobrezas más absolutas.

El modelo de Grupo paisano propone es empezar a darles a los pequeños productores la oportunidad de mejoras sus condiciones econoómicas y poder competir al igual que los grandes actores en el sector

Para entender mejor el campo en México:

  • 5 Millones de agricultores hay en Mexico según la SAGARPA
  • 77 mil millones de pesos invierte la SAGARPA cada año en el campo y solo 85,000 productores reciben esos fondos federales lo que genera inequidad

Con el esquema de GrupoPaisano, cada una de las entidades que lo conforman atiende un rubro en específico:

  • Inverpaisa; ImpulsoPaisano; ProductosPaisano; LamatMéxico; CorazónPaisano
  • El propósito es garantizar la sostenibilidad del tiempo y dinero invertidos en el campo a favor de quienes invierten, producen y trabajan

Actualmente GrupoPaisano opera en Michoacán y Puebla. Contacta a Héctor Martínez: hmartinez@grupopaisano.com Móvil:+52 1 (55) 4844 0367

También hablamos con Jorge Rubalcaba, country manager de E-show México, un evento de negocios digitales enfocado a la Industria de internet.

Hablamos sobre los retos del E-commerce, el principal es la digitalización de empresas que aún no están en internet. Según Jorge, las empresas deben de tener presencia en internet por que cada vez hay más usuarios, el comercio es totalmente diferente y los servicios se buscan en la página del comerciante, si no estás en internet corres el riesgo de perderte.

Además puedes encontrar información acerca de Ferias, e-Commerce, Marketing Online, Social Media, Mobile, Internet of things y Cloud & Hosting; así como en  su revista.

Suscríbete a nuestro podcast en Itunes y por supuesto sigue a Disruptivo en Facebook y Twitter

Por @delcerrojuan