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¡Desarrolla tus Ventajas Competitivas! - Think&Start

¡Desarrolla tus Ventajas Competitivas!

¡Desarrolla tus Ventajas Competitivas!

Toda empresa necesita estrategias para poder llevar a cabo sus procesos, darse a conocer y sobretodo, para alcanzar los resultados esperados. Tenemos lo que es el liderazgo estratégico que se va a encargar precisamente en llevar a cabo el proceso de preparación de estrategias para elevar el desempeño de una compañía, incrementando el valor de la misma y volviéndola rentable.

Para lograr esto, es necesario identificar qué ventajas competitivas tiene la compañía. Sabremos que esta existe cuando sus estrategias les permiten tener una rentabilidad mayor que el promedio de otras empresas que compiten en la misma industria y por lo tanto, por los mismos clientes. 

Si esta ventaja competitiva es sostenida, existe la probabilidad de que se tenga una mayor participación de mercado de sus rivales y que las utilidades crezcan más rápidamente que las de los competidores. Para esto se necesita llevar a cabo un Modelo de Negocios donde se lleven en conjunto, las diferentes estrategias que se deberán de realizar para lograr esa rentabilidad y crecimiento económico que se espera para la compañía.

ventaja competitiva (crédito:defcom4.es)

 

Los procedimientos que se llevan a cabo en este modelo de negocios, entre otros, son:

  • Selección de clientes
  • Definir y diferenciar sus ofertas de productos. 
  • Crear un valor para sus clientes.
  • Adquirir y conservar clientes.
  • Producir bienes y servicios.
  • Reducir los costos.
  • Hacer llegar dichos bienes o servicios al mercado.
  • Organizar actividades internas.
  • Coordinar los recursos.
  • Lograr y sostener un nivel elevado de rentabilidad.
  • Hacer crecer el negocio de manera permanente.

Si nos preguntamos ¿Cómo identifico o desarrollo una ventaja competitiva? Pues bueno, a través de la diferenciación. Es el conocer nuestro producto y servicio para determinar qué es lo que lo hace diferente a los otros que manejan mis competidores. Esta diferenciación puede ir desde ofrecer un producto diferente y novedoso, hasta en el proceso de fabricación, canales de distribución, en costos, etc.

ventaja competitiva (Crédito: cashflowemailsolutions.com)

 

Así que ya saben, identificando sus fortalezas y desarrollando las estrategias adecuadas, lograrán ser rentables, crecerán las ganancias y obtendrán una mayor participación de mercado que sus competidores.  

Y a ti, ¿Qué te hace diferente a tus competidores? ¿Ya identificaste tus ventajas competitivas?