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¿Es Importante Un Diseño Personalizado En Facebook? -Think&Start

¿Por Qué Es Importante Un Diseño Personalizado En Facebook?

¿Por Qué Es Importante Un Diseño Personalizado En Facebook?

Según una encuesta realizada por 99designs a nivel internacional entre pequeñas y medianas empresas, las páginas de Facebook con un diseño personalizado tienen mayor éxito entre los usuarios y clientes.

Las empresas de menor tamaño (1-100 empleados) obtienen un 82% más de likes con un diseño de portada personalizado. De la misma forma, las organizaciones con más de 100 trabajadores, pero de tamaño mediano, consiguen un 32% más de likes.

El 95% de las empresas entrevistadas con un diseño personalizado en su página de Facebook consideran que la personalización de la portada juega un papel importante en el éxito de su compañía e incluso el 79% de éstas afirmaron haber aumentado su actividad en redes. La mayor interacción de los usuarios se experimenta en más likes (78% de las empresas), más comentarios (32%) y más ventas (11%).

“La personalización se ha convertido en un requisito imprescindible en la imagen de las empresas, nuestros clientes han visto la necesidad de mostrar un mayor interés hacia cada tipo de público a través de una diferenciación en imagen y experiencia de usuario”, afirma Dan Strougo, director general de 99designs para Latinoamérica.

Sin embargo, el éxito de una portada de Facebook no se basa sólo en la personalización de la misma. Desde 99designs exponen los 3 consejos básicos para que el rediseño de esta parte del perfil sea efectivo:

  • Tener en cuenta el espacio: el tamaño más adecuado para la imagen de portada es de 1702 x 630 píxeles a 72 pulgadas por punto. Además, la portada debe resaltar la imagen sobre el texto por lo que los gráficos deben ser simples y atractivos.
  • Es importante tener en cuenta también que en Facebook la imagen de perfil ocupa una parte de la portada, por tanto, cualquier texto o información que se sitúe en la parte de abajo a la izquierda no será visible. La mejor forma de hacerlo sería conseguir una interacción entre la imagen de portada y la de perfil.
  • Representar a la marca: aunque la portada de Facebook puede variar, siempre debe tener una misma línea que identifique a la marca. Muchas pymes la utilizan para mostrar promociones o lanzamientos de producto. Lo importante es que sea simple y claro y que todos los visitantes sepan identificar al momento la empresa.
  • Cambiar la imagen a menudo: las redes sociales exigen movimiento, cambiar la imagen de portada servirá para atraer nuevos consumidores. Es muy importante que siempre esté actualizada, que refleje a una empresa que está al día.

Imagen de Twin Design´s en shutterstock