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Mexicanas exponen en SXSW sobre mujeres en tech

Mexicanas exponen en SXSW sobre mujeres en tech

Mexicanas exponen en SXSW sobre mujeres en tech

Fernanda Legaspi, directora general de Ronin PR y Epic Queen presentarán en la semana de SXSW (Tech) la importancia de fomentar la participación de las mujeres de Latinoamérica en la tecnología.

Como parte de las conferencias y eventos de South bySouth West  (SXSW), María Fernanda Legaspi, directora general de Ronin PR, en compañía con Daniela González y Ana Karen Ramírez, co fundadoras de Epic Queen, presentarán el próximo lunes 16 de marzo una ponencia sobre el trabajo de las emprendedoras en tecnología de Latinoamérica.

Cada año el comité organizador de SXSW abre una convocatoria abierta para que personas de todo el mundo se inscriban para ser parte de la agenda. Después de varios meses de evaluación, la alianza entre Ronin PR y Epic Queen fue seleccionada para ser finalista, convirtiéndose en uno de los ocho proyectos latinoamericanos con posibilidades de ser oficialmente incluido en este festival, superando a más de 4500 participantes de todo el mundo.

En la presentación, Fery, Dany y Ana harán hincapié en la importancia de fomentar y alentar la participación de las mujeres en la ciencia y tecnología, como también en la erradicación de estereotipos de género, así como también explicarán por qué las mujeres deberían ser creadoras antes de consumidoras de tecnología.

En su experiencia, María Fernanda Legaspi, cofundadora y directora general de Ronin PR —agencia de relaciones públicas especializada en empresas con base tecnológica y startups— comenta: “En México, como en otros países de Latinoamérica, hemos observado cómo ha nacido y crecido el ecosistema y los proyectos de alto impacto, pero desde iniciativas anteriores como Women 2.0, poco a poco se ha fomentado la importancia que tienen las mujeres en el emprendimiento en la tecnología, y creemos que SXSW es el foro ideal para hacerlo público”.

Por su parte, Epic Queen, organización que crea iniciativas para promover roles de liderazgo dentro de la industria tecnológica asegura “Las mujeres utilizan sus habilidades de liderazgo para influir en las formas en que la tecnología se diseña e implementa, centrándose en soluciones prácticas significativas a los problemas que les preocupan, y por ello creemos fundamental su apoyo y empoderamiento”.